So, Why Aren T More Agents Doing It

Category: Finance, Real Estate.

Want to sell a listing that s been difficult to sell?

You may be pleasantly surprised by how affordable it is and how easy it is to do. Market it via a virtual tour. The idea is simple. Then have agents and prospects log onto their computers and click on links that bring up your tours. Upload pictures of your listings to a host website and sequence the pictures in the order that you want them to appear. In some instances the viewers will be able to manipulate the tour much like they would a dvd player.

Of course every company is different, but are easily found by Googling" video tours. " One site I visited had four demos that were stunningly beautiful that cost an almost an embarassingly low$ 0 Below are a few other strategies that have changed the way agents market real estate. They can freeze frame, fast forward and, rewind stop the virtual tours- all from the comfort of their offices, or wherever they, homes can access a computer hooked up to the internet. Stepping Outside the Box. Following are a few thoughts about each. Internet marketing has morphed into content based raltor websites, newsletters and the, sequential autoresponders like. Realtor Websites.

Millions of people log onto the Internet every day, looking for services. If you re not online with a website you re seriously behind the times. Some are looking for products and services that you offer- real estate. So, let me help you out. Of course, they won t find you if you don t have a website and if you do have one they may not find you if it s poorly optimized. Snap out of.

Sequential Autoresponders. Either get a website that generates leads, or forget about having one at all. Autoresponders are powerful email marketing programs that automate a lot of your email chores. The idea behind them is to offer free information in exchange for a person s email address. They do what the name suggests- which is automatically repsond to requests for information. Once you have it you can then provide follow up messages forever, all the while gently nudging them towards your most wanted response.

Whatever it is sequential autoresponders can t be beat for efficiency and effectiveness. In some instances the most wanted response might be for them to call you to make an appointment to see a home, while other times it might be to list a property with you. Newsletters. One would amount to$ 2000 in postage. Some agents are still snail mailing newsletters and at 41 cents a pop their mailing expenses a. Now, compare that to zero cost in postage if they were to email the same document.

So, why aren t more agents doing it? That s right- emailing the same information is free. In part it s because they don t understand the technology, which really isn t all that hard to understand. Buy be warned- agents who have embraced the technology are carving out a large piece of the online marketing action at the expense of agents content with trying to maintain the status quo. Plus, like most people they are slow to embrace change.

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